Anyway, our booth looked good, our wares were, all modesty aside, kick-ass as well as varied and well-priced, the booth was manned by my three best and most experienced minions...and we made less than half the cost of the booth. Gross.
The powers that be had decided it'd be a swell idea to have all the exhibitors stuffed into a separate room away from all the celebrities and events, and to be fair, at first this seemed like a fairly swell-ish idea to me also -- no more crowds of autograph hounds charging past our both and distracting would-be customers, no more groups of people clustered right in front of our booth arguing over where to go next...just lots of people strolling up and down the aisles looking for things to buy. Except apparently, people decided to be thrifty this year by staying away from the booths, and you can't entice someone away from their budget when you're not even in the same hall.
I filled out a post-convention survey the Comikaze folks sent out, and asked them to please reconsider the 'separate the exhibitors from the rest of the convention' idea next year. And also to get rid of Fridays, which as far as I've been able to determine are never profitable for ANY of the exhibitors.